"I couldn't be more pleased with this purchase. With an excellent picture and sound, it's everything I expected and more. Amazon's television delivery service is outstanding. The packaging and television arrived in perfect condition and the delivery people could not have been more accommodating to my needs. "

    "I'll keep it simple as many others have done the technical details already. My husband and I have been closely following the plasma and LCD tv models for the past many years, looking but never justifying the splurge. (Tightwads) We narrowed it down to Sony, Samsung and Sharp Aquus. We finally took the plunge and bought the Sony for my 50th b'day in June. We could not tell the difference between the Sony Z series and the XBR series, so saved many hundreds buying the Z. Also, we got the tv at the BB big box store, where they matched the Amazon price, and then 3 weeks later they refunded the difference as their own store price dropped another $345!It absolutely blows away any tv we have ever seen. The picture quality is phenominal, especially with the HD channels. Holy smokes! You will love watching shows on this screen. We are in awe watching HD Discovery, Food Network, Nat'l Geo, CNBC, CNN etc....The next tv in our house that dies will be replaced with a smaller version of the Sony Z series. "

    "We have an older version of the 52 inch Bravia, and this one is even better! The 240hz does make a difference for fast moving objects like Hockey and quick camera pans. The TV was easy to setup and comes with loads of cool extras. It even sounds good with its built-in speakers (a lot of other brands sound horrible!). Can't recommend it enough, and Amazon had the lowest price by about $300! "

    "I received the Sony Bravia KDL-52Z5100 a couple of weeks ago, and soon discovered a bad pixel in the center of the screen. I called Amazon and the customer service rep was excellent. She handled my problem expeditiously, ordered a new TV, and arranged for the old one to be picked up.

The TV is top of the line. Features are easy to use. Picture is crystal clear. Sound is very good. No glare from screen.

Watching Wimbleton tennis was great with 240hz. Can't wait for the Baseball playoffs and football season.

I will continue to buy from Amazon because of low prices and high customer service. "

    "I got this model after some serious research on SonyStyle and reading some reviews here on Amazon. It is indeed true that this model is almost EXACTLY the same as the higher-priced XBR9. In fact I was looking at the XBR9 until I found out about this model.

I've had this TV for about 3 weeks and I am happy with my purchase. The quality is awesome, but admittedly I'm not a tech-freak so I don't have gobs of HDTV experience to compare it to.

Also, the built-in speakers are rather dull, but when you invest in this sort of TV you are expected to buy a speaker system to compliment it, so this is really a moot point.

If you want to save $500 while getting an awesome model of a Sony TV, this is the model to get. "